Transport helpers are important sources of revenue for the trade. However, not a few, often badly copied “no name products” have significant fabrication and safety deficiencies. Transport helpers from Wagner, however, are branded products tested for quality, safety and longevity. Henceforth, the consumers will recognise the original at first glance: as of now, WAGNER’s transport helpers not only are labelled with the WAGNER logo but also with a colourful sticker „Woody’s first choice“.
“Woody” is WAGNER’s charismatic brand ambassador from the often awarded WAGNER image film “Out of Black Forest”. First choice of the bearded tinkerer from Black Forest are good designed quality products with outstanding craftsmanship that provide solution competence for the user. For those, Woody gives a “thumps up”, for instance for the high quality transport helpers from Wagner that are quite clearly Woody’s favourites.
Woody’s recommendation is effectual; as an unbeatable popular figure, the WAGNER testimonial promotes directly at the product and thus at the P.o.S. for clever product solutions “designed in Lahr / Black Forest”. The striking label „Woody’s first choice“, placed on the upper surface of the rollers, now characterises the complete range of transport helpers from the German manufacturer. The preceding test phase has clearly proven that Woody as sales-boosting testimonial and convincing WAGNER brand ambassador effects an increased product perception with the consumer, which finally leads to the purchase decision for a high quality, branded product.