Market success with “guided selling”

Analysed and organised according to sales psychology aspects, the newly designed range presentation "plant trolleys" of the brand WAGNER, perfected with “guided selling”, guides you through a unique variety of products. Customers will find the right plant trolley model for every budget and every taste on three metres of shelving, from tried-and-tested classics to stylish designer trolleys and weatherproof "all-rounders" to exclusive top innovations.

The new “guided selling” presentation concept shows the consumer focussed product families, sizes, materials, application areas and price categories: At the best reach height, exclusive premium rollers and top innovations are presented prominently on shelf hooks. For each of these product highlights, a video can be called up via QR code that explains the advantages and application of the rollers.

At eye level in the upper rows of the product range presentation, customers will find weatherproof WPC models in various shapes and sizes as well as modern and classic designer trolleys. In the lower third of the shelf, placed on shelves for the first time for a clear and tidy look, weatherproof outdoor rollers made of steel, aluminium, cast iron and specially coated multiplex are sold. The most sought-after indoor classics made of FSC®-certified solid wood occupy the lower end of the "plant trolley" range presentation.